I was initially curious about Align 3D after reading about its indoor waterfall in The Word. Arriving at its new location at 6 Đường Thành, I peered down a narrow lane I the obviously swanky interior and realized I had better check the prices to make sure I had enough cash.
Align 3D is obviously in that category of cafes that serves a middle-class status-oriented crowd, which cherishes an air conditioned and comfortable place to smoke their Marlboros and work in their laptops, and maybe have a bite to eat. Never mind that coffee is twice as expensive as a regular cafe (my cà phê sữa chua ran me VNĐ 38K or about two bucks). Although the waterfall seems to have been a casualty of the move, they did feature quite amazing decór – for example, the best khoi pond I have see in Hà Nội graced their indoor bamboo-lined courtyard. A 15 foot mobile of khoi was the centerpiece inside, and upstairs they somehow managed to put a tree!
The walls were lined with these elaborate paintings of traditional Vietnamese scenes – were these somehow computer generated, the 3D graphics that are the places namesake? I will never know… Auditorially, the ambience was completed by a series of not quite Enya english musak tunes – I swear they played Greensleeves at some point.
The place was certainly popular – a number of tables on both chairs were crowded with folks. It was the kind of place that Arabica, where I ended up yesterday, was desperately trying to imitate… but without the over the top decor, comfy chairs.
Overall, the experience was antiseptic – it left me cold. However, there was remained a certain odd eclecticism that is perhaps the hallmark of Hà Nội cafes. While Align3D replaced the natural lakeview of other cafes with its own khoi pond, or the odd paintings of other places with its own strange and stilted 3D art, the combination still seemed oddly reminiscent of the spirit of the street cafe, where a few plastic chairs, a pot of coffee and bucket of ice can be turned into an entrepreneurial success.